Official YOUTUBE Merch Shelf Partner

About Us


Following its launch in March 2019, FlashFomo has rapidly set about building relationships with social influencers who are interested in creating their own personalised products.

Since inception, we have signed some of the largest social talent, grown our network of quality manufacturers and built a marketplace connecting the two.

FlashFomo works with these influencers to create personally branded products that they can market to their social audience, managing the end to end process of product design, manufacture and delivery via personalised online shopfronts.




David Nicholls flashfomo founder

David has spent the past 10 years in a variety of leadership roles within the online media and influencer marketing space based both in Melbourne and Singapore.

David was instrumental in launching and driving revenue for social video company Brave Bison. Firstly, as Senior Director Brand Solutions and later as General Manager at APAC, amassing millions of dollars in revenue for influencers. In his most recent role, David was CEO at WebTVAsia Australia, an Asian based multi-channel network representing more than 3000 Asian social media influencers. As well as carrying out his duties in Australia, he played a pivotal role in educating the 11 regional offices within Asia and speaking at industry events.

He has a wealth of knowledge working within all key Asian markets, building businesses and driving revenue solutions for social influencers.



jasmine lee nicholls founder flashfomo

Jasmine has worked for three global media and advertising companies: IPG Media brands, WPP and Dentsu Aegis in Melbourne and Singapore since 2010. Her direct experience is in a variety of stakeholder and client relations roles working with some of the world’s leading brands including Unilever, Nike, HSBC, L’Oreal and BMW.

Her areas of expertise are Digital Advertising, Social Media, Branded Activations and Branded Content.



phoebe head of operations flashfomo

Phoebe has experience working with a leading lifestyle brand and design company with offices in the UK, US, Hong Kong and Australia. Her direct role has been providing unique, on-trend product ranges to clients. These include licensed brands (Ted baker, V&A, Folklore) as well as in-house ranges.

She is also a qualified makeup artist with a keen eye for staying ahead of what’s new and trending.



Stuart is a multifaceted Marketer with over 12 years of professional experience working with the largest and most prestigious Global Brands at P&G & Diageo. Squeezed in between helping SK-II achieve $1Bin sales via multiple record-breaking initiatives and leading emerging markets innovation by disrupting the world's largest alcohol brands at Diageo, Stuart was a pioneer in Motif, an e-commerce start-up specializing in jewelry collections by popular fashion influencers on YouTube/Instagram.

Stuart is an Advisory Board member at FlashFomo with a focus on e-com strategies, brand association and revenue generation.



William Bao Bean is a General Partner at SOSV and the Managing Director of Chinaccelerator, China’s first startup accelerator based in Shanghai.

A prominent practitioner, innovator and thought leader on tech investing in Asia. In addition to his work at SOSV, William is an active angel investor with 39 investments between 2004 and 2014. Prior to joining SOSV, William was the Managing Director at SingTel Innov8. Previously, William was a Partner at Softbank China & India Holdings, an early stage venture capital firm backed by Softbank of Japan and Cisco.

In 2006 he was ranked #3 All-Asia analyst for Technology/Software and IT Services by Institutional Investor Magazine Asia. In 2005, he was ranked #1 stock picker in Technology, Media and Telecom, and #3 overall for Hong Kong/China by Forbes/SCMP/Starmine.

He currently sits on the boards of advisors/directors for a number of companies including GMobi, Silk Road Telecom, Massive Impact, Socbay, iTalki, kineticOne as well as organizations including Angelvest (天使谷), the largest and most active angel investing group in China, AAMA Shanghai and the Techyizu, Beijing Hive, Digital Matters and AdTech: China events.