Back in 2019, Dave Disci was told he wasn’t smart enough to work in social media. Now, he has over 240,000 YouTube subscribers and his own eCommerce store that sells personally-branded merchandise to his trusty followers.
His Brand
Dave Disci has grown a loyal fanbase of 246,000 subscribers (to be exact) who can’t wait to hear what he has to say about the world of pop. Journalistic by nature, Dave deep dives into the world of K-pop, providing thought-provoking insights into the latest happenings and media sensations.
“I work 15 to 16 hours every day: editing, writing scripts, producing videos and marketing,” says Dave.
In addition, he has a small line of branded merchandise, which he created via tech platform FlashFomo for his trusty supporters: his dumplings.
“It’s a physical gift to give my supporters, that is a representation of us all,” explains Dave.
His Story
Creating content since 2011, Dave fell in love with social media when he was 16 years old, and has wanted to be a content creator ever since.
“I ended up working at a very popular camera store selling cameras. But I fell in love with social media, and I applied to work in their social media team,” says Dave. “ I was told I wasn’t smart or experienced enough. So I quit the 9 to 5 and gave it a go myself.”
Working on creating content for YouTube part time from 2017 to 2019, Dave grew a following of around 50,000 dumplings. However, leaving his full-time job meant he could finally pour all of his energy into the platform.
In 2020, he jumped from 50,000 subscribers to 200,000, and hasn’t looked back since.
His Brand Expansion
In 2020, Dave jumped aboard the merchandise train; using FlashFomo to help him create a digital storefront of personally-branded products and integrate it across his social media platforms at no additional cost. Loving the idea of creating products for his loyal subscriber base, Dave utilised FlashFomo’s YouTube Merch Shelf partnership to plug his store into his YouTube channel and beneath his videos, some of which receive well over 100k views.
“I didn't really have any good merch before Flashfomo,” says Dave. “It has been extremely easy to set up and I really like the shelf on my page.”
Allowing him to amplify his products to hundreds of thousands of trusty followers—while providing him with additional support and marketing assistance—Dave created an entirely new revenue stream for himself; and thanks to FlashFomo’s well-regarded Youtube Merch Shelf partnership, 95% of his eCommerce store traffic comes from the social video platform itself.
His advice for creators looking to get into the branded products world? “If you’re looking for a merch company that can provide you with a quick and easy solution to getting started on merch, FlashFomo is definitely a great option.”
Ready to unlock the missing piece of your brand? Check out FlashFomo!