FlashFomo, an online marketplace for social influencers in Asia to create and sell personally branded products via flash sales has today announced a partnership with influencer marketing software leader Paladin.

Paladin’s platform enables agencies, brands, and media companies in 30+ countries to discover influencers, manage campaigns, and generate reports across Instagram, YouTube, Facebook, Twitter, and Twitch.

The partnership will enable FlashFomo to identify, qualify, and onboard creators to its flash sales platform by leveraging Paladin’s best-in-class influencer discovery and application technology. Paladin has also integrated FlashFomo with its Creator Dashboard, allowing its existing customers to offer FlashFomo as the premier solution for creating flash sale product campaigns to their influencer talent.

FlashFomo Founder & CEO David Nicholls cites a “clutter of inauthenticity” as a major flaw within the influencer marketing space. Influencers are often forced to promote brands they don’t truly believe in, just to survive as full-time content creators. Nicholls and his team have solved this credibility dilemma for influencers by helping them build their own brands and putting them back in control of their authentic voice.

To ensure the creators set themselves up for success FlashFomo has a proprietary system that establishes an Influencer’s suitability to sell to their fans, and their fans propensity to buy.

This is a fast and effective way to establish whether an Influencer is suited to the program, and destined to succeed in creating a profitable brand. “The partnership with Paladin allows us to fast track our qualification process and focus on what creators do best — create great content — as well as what we do best — establish one destination for design, quality product sourcing, e-commerce site builds, and fulfilment,” said Nicholls. With Paladin’s help, FlashFomo can now slash the time it takes to filter through influencer requests to join the platform, ultimately curating highly qualified influencers at scale.

FlashFomo has already launched successful flash sales with one of Thailand’s most notable social celebrities, Bie The Ska. Bie has amassed 10M+ social followers across platforms and has taken the leap into creating premium quality, limited edition products for his fans.

Bie’s first FlashFomo sale generated thousands of dollars in revenue, so based on this initial success, he has already committed to additional product releases.

James Creech, Co-Founder & CEO of Paladin commented, “FlashFomo is perhaps the most innovative company of 2019 in the influencer space. They have built a terrific product that allows creators to offer quality products to their fans while also unlocking a significant new revenue stream. We look forward to complementing their business model with our technology and expertise.”

 

About FlashFomo

FlashFomo is the premier marketplace for social influencers in Asia to sell personally branded products via flash sales. To understand more about FlashFomo visit
www.flashfomo.com.

If you are an influencer, investor, or keen on an exciting career then reach out to hello@flashfomo.com.

 

About Paladin

Paladin is the essential influencer marketing platform. Trusted by media companies, brands, and agencies across 6 continents, Paladin’s technology streamlines talent discovery, influencer management, and campaign reporting.

Paladin operates globally, with offices in North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).

Learn more at https://paladinsoftware.com.