Influencer marketing for content creators is one of the most tactical strategies that can be used in 2021. Why? Because your voice is what subscribers what to hear because they value what you do and how you do it. Strategically monetising on this can essentially turn your brand into a household name for your genre.
In this article, we are going to focus on three things:
- Give you an understanding of how lucrative it can be to launch a YouTube merch shop.
- Three creators that have taken control of their brand. Each content creator is internationally recognised and has effectively created a community that is their market to monetise on.
- Five ways to generate sales through a YouTube store to get your imagination flowing when considering your Youtuber merch shop.
FlashFomo, as merch creators, helps creators around the globe to help them find the missing piece to the puzzle, which is to create a line of products that favour subscriber sales. We are an official YouTube merch retailer, and we power social commerce solutions through social platforms. Not only do we help YouTubers, but we also assist all types of content creators from various social media platforms.
Three content creators who took control of their brand with FlashFomo
Creator: Bie The Ska
Followers: Twelve Million
FlashFomo Product Range: https://www.flashfomo.com/collections/bie-the-ska
Product Releases: https://youtu.be/oAi352ABkMU & https://youtu.be/UyAvayHQocQ
Creator: Epic Flying Horse
Followers: Fifty Thousand
FlashFomo Product Range: https://www.flashfomo.com/collections/epic-flying-horse/products/epic-flying-horse-unisex-adult-hoodie
Product Release: https://youtu.be/IlpyfkZ5r6c
Creator: Granny Chainz
Followers: Four and a Half Million
FlashFomo Product Range: https://www.flashfomo.com/collections/granny-chainz
Product Release: https://youtu.be/sTbjOewRtHg
Five ways to monetise your brand
1. Showcase the causes and charities you believe in
Work out what you’re passionate about. When you create merchandise, you can incorporate and promote a cause or charity to engage followers.
2. Leverage the holidays
Take advantage of events and holidays by doing a promotional merch line. This may be for a cause event, Christmas, or a national holiday. If your subscribers want to hear what you say and do will ensure a clear path to higher sales than regular creative content creators.
3. Goals and milestones
When you as a content creator hit goals, milestones, go viral or turn into a meme, there is no time like the present to capitalise on this. For something as simple as reaching 1000 subscribers, offering a limited-edition merch run will give your followers who we there from the beginning a chance to own your merchandise.
4. Jokes shared with viewers
It may be a famous tagline you have as a content creator or phrases targeted to your community. When you have a strong following of subscribers, follow you for one reason. They think there is value to your content.
5. Limited editions
When influencer branding kicks off as a staple of your influencer campaign, exclusivity drives sales. Designing a limited time offer means limited quantity, which has the potential to sell out quickly contingent on how loyal your followers are.
If you have a following of subscribers, they will want to buy what you sell more than likely. Leveraging your brand with an influencer campaign by opening a YouTuber merch shop, you will be able to create a different source of income for your campaign.
FlashFomo, as merch creators, helps creators around the globe to help them find the missing piece to the puzzle, which is to create a line of products that favour subscriber sales. Not only do we help YouTubers, but we also assist all types of content creators from various social platforms.
If you have any questions regarding your future YouTuber merch store, fill out the sign up form on our website https://www.flashfomo.com/pages/flashfomo-sign-up, and one of our friendly staff members will get in touch with you.
Date: July 12th 2021