FlashFomo - Full Team

Our Story

Following its launch in March 2019, FlashFomo has rapidly set about building relationships with social influencers in Asia who are interested in creating their own personalised products.

Since inception, we have signed some of the biggest talents in South East Asia, grown our network of quality manufacturers and built a marketplace connecting the two.

FlashFomo works with these influencers to create personally branded products that they can market to their social audience, managing the end to end process of product design, manufacture and delivery via personalised online shopfronts.

A new source of revenue for Social Influencers

Our Team

  • David
    Nicholls

    CEO, Founder

    David
    Nicholls

    CEO, Founder

    David has spent the past 10 years in a variety of leadership roles within the online media and influencer marketing space based both in Melbourne and Singapore.David was instrumental in launching and driving revenue for social video company Brave Bison. Firstly, as Senior Director Brand Solutions and later as General Manager at APAC, amassing millions of dollars in revenue for influencers. In his most recent role, David was CEO at WebTVAsia Australia, an Asian based multi-channel network representing more than 3000 Asian social media influencers. As well as carrying out his duties in Australia, he played a pivotal role in educating the 11 regional offices within Asia and speaking at industry events.He has a wealth of knowledge working within all key Asian markets, building businesses and driving revenue solutions for social influencers.

  • Jasmine
    Lee-Nicholls

    GM, Co-Founder

    Jasmine
    Lee-Nicholls

    GM, Co-Founder

    Jasmine has worked for three global media and advertising companies: IPG Media brands, WPP and Dentsu Aegis in Melbourne and Singapore since 2010. Her direct experience is in a variety of stakeholder and client relations roles working with some of the world’s leading brands including Unilever, Nike, HSBC, L’Oreal and BMW.

  • Ben
    Johnston

    Creative Director

    Ben
    Johnston

    Creative Director

    Ben attended Swinburne University of Technology where he completed a degree in graphic design. Ben has more than 18 years’ experience in graphic design, digital marketing and creative lead roles. He has a unique skill set with expertise in product branding.

  • Phoebe
    Lee

    Project Manager

    Phoebe
    Lee

    Project Manager

    Phoebe has experience working with a leading lifestyle brand and design company with offices in the UK, US, Hong Kong and Australia. Her direct role has been providing unique, on-trend product ranges to clients. These include licensed brands (Ted baker, V&A, Folklore) as well as in-house ranges. She is also a qualified makeup artist with a keen eye for staying ahead of what’s new and trending.

  • Stuart
    La
    Brooy

    Advisory Board

    Stuart
    La
    Brooy

    Advisory Board

    Stuart is a multifaceted Marketer with over 12 years of professional experience working with the largest and most prestigious Global Brands at P&G & Diageo.Squeezed in between helping SK-II achieve $1Bin sales via multiple record-breaking initiatives and leading emerging markets innovation by disrupting the world's largest alcohol brands at Diageo, Stuart was a pioneer in Motif, an e-commerce start-up specializing in jewelry collections by popular fashion influencers on YouTube/Instagram.Stuart is an Advisory Board member at FlashFomo with a focus on e-com strategies, brand association and revenue generation.